Whether you are a small business or a major high street retailer, market research clearly shows that brochures are one of the most effective vehicles for increasing sales and consistently out-performing other alternatives such as local press and magazine advertising.
As a showcase for your products or services a well designed, impactful and informative brochure is a great way to build brand awareness and grow your business. The more informative you can make it the more likely it is to have a longer shelf life – we like to refer to it as a ‘coffee table’ essential read.
From a small business perspective, the advent of digital printing has revolutionised the way businesses are able to promote themselves. It is now possible to create highly professional, short run multi page full colour brochures very economically. This is particularly useful if you want to target a smaller, more localised market, something that we have successfully created on a regular basis for Circleline clients. If you need just one full colour copy or even a few hundred, there is nothing that could possibly compare to digital printing for quality and value for money.
If you’re not blessed with a big budget you’ll find by limiting your brochure to an 8 or 12 page A4 format it will enable you to keep the quality up at the same time as keeping the price down. Of course, if you can afford to be more adventurous there’s almost no limit to what can be produced digitally – 16, 20 or 24 pages are still well within the scope of digital printing.
When you want to reach a bigger market, anything from 500 or 1,000 brochures to one million or more then sheet fed litho or web offset will give you the best results. With over 25 years experience, Circleline Design & Print Services have worked with some of the best printers around to provide us with the specialist services we need to meet the expectations of some of our most discerning clients.
It’s no exaggeration to say we have been responsible for the production of well over 5 million sales brochures varying from 8 pages to 72 pages or more, which is why we’ve been able to guarantee not only the very best in printing standards but also demand the most competitive prices. Take a look at some examples of our work ranging from small independent furniture retailers up to major co-operative retail societies throughout the Midlands and East Anglia. We pride ourselves on project managing every sales brochure from concept, design and artwork through to print production and delivery throughout the UK.
If you are a new business just starting out or an established retailer looking to launch a major sales campaign and would like to find out more about what we can offer you, don’t hesitate to call us or fill out our contact form for further information. It could be the start of a successful working partnership.