Build your audience with the perfect Social Media post
If you are responsible for sales and marketing, like everyone else in your position you will want to increase the brand awareness of your company and to ultimately increase sales. We know that a successful marketing campaign will help us do this and a successful marketing campaign includes Social Media Marketing, but how can we get customers to interact with us on Social Media and eventually buy our product or service? You can’t get away from Social Media Marketing, it is likely that your competitors will be doing it so you will need to include this into your marketing plan. If you are not an expert it is hard to know what you should be posting on Social Media sites and when to post it.
We have put together a few tips on the ways in which you can create the perfect post on Facebook and Twitter.
Find out when your followers are online
The new Facebook Insights are perfect for finding out what time most of your fans are online, you can then schedule your posts to these times. The average lifespan of a post is 2 hours and then it gets lost in the news feed.
Create a variety of posts
Variety is the spice of life! Use a mixture of posts to keep your audience interested and engaged, i.e. links, images/photos and videos.
Images receive the highest amount of engagement; make sure that you use the right size image for your post.
- Normal post – 403px x 403px
- Cover Image – 851px x 315px
- Highlighted Post and Milestone – 843px x 403px
Use simple imagery, ones that can be seen on mobile phone,
70% of your users will see your post on their phone.
Links are good for SEO especially when you link back to your website or blog. Make sure that you use a link shortening service like Bit.ly to track who has clicked on your link.
Check your spelling and grammar
It is vital that you check your spelling and grammar before sending a post. Using poor spelling and grammar will look unprofessional.
Please remember that you are human not a robot
Although it is good to schedule your posts using tools such as Hootsuite and Sprout Social, sometimes these can seem a bit….robotic. It’s good just to say what you really feel at that time, be light-hearted with your posts and fans will see that you have a personality and they will want to interact with you.
Get straight to the point
You only have 140 characters so use them wisely. Make it clear to your followers what you would like them to do i.e. click on a link to your blog, view your latest logo design on Pinterest, or enter a competition on your Facebook page.
Just like Facebook remember to use Bit.ly or another URL shortening tool to shorten your links. People tend to switch off when reading a long link and your text will get lost.
Hashtags and RT
Use the Hashtag ‘#’ to highlight important words, but don’t use too many in one tweet, tweets that contain 2 or less hashtags get retweeted the most. Be brave and use a ‘RT’, if you have something important to share, people will be kind and retweet.
Spelling and Grammar
Check all spelling and grammar before you send out your tweet and refrain from shortening your words into text language, I know that you only have 140 characters to use but this looks very unprofessional.
To find the optimum time to share tweets and Facebook posts it is a good idea to research this by looking at your page insights. Generally the best time to post is between 1pm and 4pm, these are the optimum times for Facebook and Twitter but may vary depending on the type of business you are and your customer base.
Here at Circleline we have the expertise to handle your Social Media marketing, please find out more on our Social Media packages page.