Email is the best way to keep in contact with your customers. A phone call is too intrusive for certain messages and direct mail is costly. Email is also great for providing great value to your customers, like a brochure PDF of your products/services or a link to your current blog post.
We recommend starting a newsletter as quickly as possibly, providing your customers with great value will build trust and show that your are genuinely trying to help them. Without consistently providing great content to your customers it’s difficult to build that trust, especially for new businesses.
HTML Email Development
We have developed emails since tables were ok for layout (that’s a long time). We have developed emails to work in all of the popular email clients and some not so popular clients. A few of the email clients we have developed for in the past include, Outlook, Hotmail (webmail), Google Mail (webmail), Mac Mail, Thunderbird, Yahoo Mail (webmail) and a few more.
People may hear autoresponders and think of those “I’m on holiday, so won’t be back for a while, please contact someone else” type emails. This type of email is an autoresponder but this is not the type of autoresponder we are talking about. An autoresponder that provides value for your customers is a great idea. A good autoresponder is one that delivers a series of messages with content that builds upon the previous email, for example, a course that teaches people about facebook, getting more and more advanced along the way. This is a great way to build trust and give something back to your customers.
Along with developing email we can also design the email newsletter for you. We always keep in mind the goal of the newsletter, wether it be to sale a product, promote new content or welcome a new staff member, because we keep in mind the goal of the newsletter we can include strong calls to action. I get a lot of emails in my inbox and it’s suprising how many miss a strong call to action, sometimes I wonder what the intended goal of the email was.
If you are looking to create your own email newsletters then please get in contact with us so we can provide you with everything you need to get started on your new email campaign.