Portfolio sites should display the design or photography work clearly and almost push the graphics towards the user. As you can see on our identity page the logos are nicely spaced apart in a structured grid at a decent size so the user can view everything easily. The key to achieving a good portfolio site is planning. Knowing which imagery you want to use before the design phase is very important, without knowing what imagery to use you can end up trying to crowbar images into spaces that just do not work.
Before building a portfolio design we like to try and come up with some wireframes to show how the images will be displayed to the user. Using wireframes allows rapid re-development of the layout. Once a wireframe is decided upon we then add some colour to the wireframes, along with logos and images. We love wireframes and think they are key to most design work, without them you end up doing a huge amount of work if something is changed whilst the design has colour, which is inefficient for ourselves and our clients.
Graphics & Conversions
Graphics and imagery are the main focus of a portfolio site. We like to talk about conversions at Circleline, a typical conversion for a portfolio site could “the visitor views a nice photo and contacts the website owner”. Keeping in mind conversions and graphics allows us to blend the two and create something that not only displays your images perfectly, but also makes it easy for the visitor to contact you.
One of the most important aspects of a good portfolio design is whitespace. Without decent enough whitespace, images can look cluttered and disorientating for the user. We allow enough whitespace so that the images look crisp and clean, but also we don’t over do it and have no design or identity to the website.
If you would like to find out more about what we can do for your portfolio site then click to get started.