Why use Social Media?
Most business do not have the time or resources to keep on top of a Social Media campaign, but the statistics below show why you should be incorporating Social Media as part of your marketing plan.
- Facebook
Key Focus – General social networking, community building, and long-form posts. Users connect with friends,
join groups, and share diverse types of multimedia.
Currently has 3 billion monthly active users. - Instagram
Key Focus – Focus on filming and sharing original, high-quality videos
(such as Reels) and photos.
Currently has 3 billion monthly active users globally. - Linkedin
Key Focus – The key focus for LinkedIn is building targeted professional relationships, positioning yourself as an industry resource and creating genuine connections.
An estimated 134.5 million people use LinkedIn daily.
Benefits of using Social Media
- Great For SEO – Search Engine Optimisation (SEO) is a way of driving customers to your website. A strong social media campaign helps to bolster your SEO efforts by making your websites’ content easier to reach from across the whole of the internet.
- Brand Awareness – The majority of the population are now visiting Social Media sites on a regular basis to search for companies, businesses, products or services, so establishing your name on these sites is a good way of increasing brand awareness and informing people who you are and what you do.
- Advertise Products & Promotions – A way to increase the number of followers and fans that you have is through promotions, offers and competitions.
- Engaging With Your Audience – It’s hard to engage with your audience through your website, but Social Media sites are perfect for this. Start conversations with your followers and find out more about your fans. Remember that your customers like to see the face behind the business.
We have seen how Social Media has worked for Circleline and the many benefits it has to offer.