The evolution of M.Commerce

Blog: Mobile Commerce

Mobile Commerce

The way in which businesses reach their customers is changing. Are you prepared for the digital era of Smartphones and tablets? How do you currently market your business? Through print, web, social media or both?

More and more business owners are seeing the potential in having their website work across all devices including tablets and smartphones. The number of Smartphone users has increased from 21.6 million in 2011 to 30.9 million in 2013 and m.commerce or mobile shopping has risen 55% compared to a year ago.

Research has shown that Smartphone owners are increasingly using their phones to shop and browse for products on their phone, with 31% of users now say that quick browsing should be an essential feature of mobile websites. Smartphone owners who said that they expected to browse and purchase more on their phones in the next 12 months doubled from 20% to 46%, this highlights the importance for retailers to continue to develop and invest in mobile marketing.

It is important for retailers to engage with customers anyway that they can and give them every possible way to buy and interact with their brand.

All our websites now are built using Responsive Design, this means that the website design adjusts to the size of the screen of the device you are looking at. Responsive design is becoming hugely popular now with business owners because they know that most of their customers are viewing their website on a Smartphone.

If you would like to find out more about M.Commerce and Responsive Design, please call us on 01502 712800