What makes a good logo?

In light of the recent revelation of the new Yahoo logo, it got us thinking… What makes a good logo?

New Yahoo Logo

It seems that everyone has their own opinion on the new logo, ‘if it’s not broke don’t fix it’ is what seems to be on everyone’s mind, but even if the publicity has not been great it’s still got people talking and with Social Media playing a huge part of people’s lives it’s hard to get away from.

In their ’30 days of change’ campaign, we saw a new Yahoo logo being revealed for 29 days until their permanent logo was revealed on the 30th day.

The new logo has changed dramatically since their very first one in 1994. The logo is slicker, cleaner and uses slimmer letters. The font used is optima and the colour, Pantone Violet C.

You can see the video of the new Yahoo logo creation and the 30 days of change campaign here

So what makes a good logo?

We have come up with a checklist of what we think makes a good logo.

Simple
Memorable
Suitable to your business
Versatile
Imaginative

Stick with these and you can’t go wrong!

If you think your logo is need of that something a bit special and could do with a refresh or if you are a new business and need a new logo, then please do not hesitate to give us a call on 01502 712800 or email justine@circlelinedesign.co.uk