Point Of Sale Design
Having designed and printed ’Point of Sale (POS)’ material for over 25 years, Circleline Design has built up a wealth of experience and knowledge of this vital sales and marketing industry. There are many forms of Point of sale (generally referred to as POS or Point of Purchase) and undoubtedly the retailing industry are the largest users.
Before the invention of the world wide web POS was almost exclusively produced by screen or litho printing methods; hanging banners, showcards, ticketing and window graphics being amongst the most widely used POS, although cardboard engineering used to create three dimensional displays was also widely used to encourage consumer spending.
Today, retailers are pushing the boundaries of digital marketing with the use of electronic, touchscreen, barcode scanners and EPOS systems that can encourage instant sales initiatives.
The digital age has also introduced major promotional opportunities for the retailer; large format printing onto almost any material you can think of is an example of the almost limitless capabilities of digital printing, whilst bespoke shell schemes for exhibition stands and in-store displays and ‘pop-up’ banners can offer exciting ways to get your brand or sales message across to the consumer. The benefits of digital printing however are not just confined to large format printing. It’s possible to produce high quality, one-off or a limited number of sales brochures or personalised direct mail pieces very economically.
Here are just a few of the POS projects we have worked on for our clients. Circleline Design work in partnership with a number of Point of Sale print specialists, so whatever your intended promotion is we can work with you to create a visually impactful campaign, we’ll put together a complete package that ensures the very best quality POS, perfectly tailored to fit your budget.