First impressions do count! Considering your business stationery will be the first opportunity to sell your products or services to your target audience; good design, carried through to a well executed range of stationery is essential to get your company noticed in the marketplace.
Business stationery is a primary method of communication and your branding must be consistently applied across the entire range. The basic elements would normally include letterheads, business cards, compliments slips, envelopes and packaging labels. Depending on the size or structure of your business, the range might also include order forms, sales sheets, folders and similar customer facing items.
From a design point of view, creating a branded range of stationery for a new business or a re-design for an established company, it’s always an exciting challenge. There’s an opportunity to experiment with colours, textures, materials and imagery – almost anything is possible with modern print technology. The choice of papers and card now available, such as watermarked, laid or textured, coated or un-coated materials can turn a simple letterhead or business card into something really special.
Your company business card, for example, should be a showcase for your products or services. They can be double sided or even produced in a folded format enabling you to tell more of a story about your business. You might want to consider giving your cards more impact by incorporating features such as embossing, die cutting, UV varnish or even lamination which will make them much more durable and long lasting. It’s also possible to utilise 5 colour presses that will enable us to accurately reproduce any colour you choose, or you can combine four colour process with a special colour all in one machine pass.
You may well need multiple card versions for different colleagues or you might need a range of cards to promote different facets of your business. That can be achieved cost effectively at the print stage by blocking up a group of cards together rather than producing single versions. We can advise you on every aspect of stationery printing in order for you to compete effectively and get your business noticed by your target audience.
Circleline Design work closely with long established and specialist stationery printers. We can manage your print requirements from brand concepts and design, through to the full print production and finishing process; this will ensure your brand guidelines are fully adhered to, with no fluctuation in colour density and accurate levels of reproduction are maintained across all elements.
For all of your print design needs then please contact us.