What is linkedin?

Linkedin is the largest professional social network. It has over 250 million members worldwide with over 15 million in the UK and growing, it is used by business professionals to connect with other business professionals. Linkedin is used to create a personal and professional profile to promote yourself and your business, to stay in touch with colleagues and friends and join groups to start discussions.

Linkedin profile

Your profile is where you want to impress your potential customers, business contacts and maybe even future employers, you could possibly see it as your online CV. Your personal profile will need to include a summary of your professional background and your experiences, include a list of your specialities and what you are really good at. List all your previous employers and positions held and you should also include projects that you have worked on, kind of like case studies. Add your Twitter and Facebook page to your Linkedin profile and include a link to your website and blog.

Start connecting with other Linkedin users

Once you have created your Linkedin profile then build up your connections, search for colleagues and friends and connect with existing customers and people that you have met at networking events.

Linkedin posts

Just like Facebook and twitter and other social networks, post updates on a regular basis. This will increase the chances of your profile being seen in searches. The type of content you should post is:

  • Articles relating to your industry
  • Recruitment vacancies
  • Links to your website
  • Anything that you think your connections would find interesting, local events, networking groups etc.

Linkedin groups

Linkedin gives you the option of joining groups that may be of interest to you. This option comes highly recommended as it gives you the chance to connect with new business people and create and join in discussions based around your area of expertise. This is your chance to prove to people that you really know what you are talking about and this may help towards gaining some new business.

Linkedin company page

Just like you can on Facebook, Linkedin gives you the option to create a ‘Company Page’ and your connections and other Linkedin members will have the option to follow your company page. You can use this tool to market your business just like you would on Facebook and Twitter. Again just like with any other social network, make sure your company profile is complete with an overview of your company and the products and services you offer.

If you would like some more information and help on creating your linkedin profile and company page, please do not hesitate to contact us.